As comfort clothing grows, Athleta launches into sleepwear
Dive Brief: Amid a consumer behavior shift toward comfortable clothing, Gap-owned Athleta on Tuesday launched its first sleepwear collection, according to a company press release.[1] The brand’s foray into sleepwear starts with 14 pieces focused on providing “comfort for recovery,” but it will add new styles seasonally. The collection was inspired by listening sessions with Athleta customers and the company’s...
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